Privacy Statement - Shieldz

Thank you for using the Shieldz app (hereinafter: Game Solution) and your interest in our Privacy Statement.

In the following Privacy Statement, we inform you of the type and scope of processing of data in this app. This Privacy Statement has last been updated on 16th of July 2021.


During the Shieldz Loyalty Programme you can collect 24 missing Shieldz in the Game Solution and unlock the features and games to see the characters come to life!

Downloading our Game Solution

When downloading our Game Solution, the respective app store operator (Apple App Store or Google Play Store) will automatically process data at its own responsibility.

We have no influence on this data collection and are not responsible for it. You can find further information on this data processing activity in the privacy policies of the respective app store operators:

Which data do we collect from you?

CIRCLE K (hereinafter “we”, “us”) processes only a limited amount of data when the Game Solution is downloaded or used:

  • Hashed IP address
  • Online identifiers

These categories of data are not considered personal data since they are sufficiently anonymous and are not being processed to learn something about you (or making decisions about you) and the processing will not have an impact on you as a person.

The information collected by all features of the Game Solution take place within Google Firebase (Google LLC) and in your device. All personal data is pseudonymized (for example, hashing of IP addresses) and anonymized (for example, through aggregation).

Why do we process your data?

We process the above data to make sure the Game Solution is functioning properly. This means you can play the game in the Game Solution and we can provide (technical) support when necessary.

In addition, we use the data in a pseudonymous or anonymous form to understand how we can develop and improve the Application, as well as for reporting purposes, statistical and analytical purposes (see paragraph “Usage data for analysis”). Your data will never be used for personalized advertising or direct marketing.

Without prejudice to the above, users may, at their sole discretion, provide us with personal data in the course of contacting us with questions, complaints or claims relating to the Game Solution, the Promotion and/or other promotional activities. In these cases, any processing of personal information will be made pursuant to applicable law.

Access to the camera of your device

Certain tasks in the Game Solution must be carried out in the store where the Promotion is implemented. The Game Solution recognizes that you are in a store by means of a scanned image. However, your location cannot be determined from this. The store could be anywhere in the world. The camera of your device will only be used to accomplish the augmented reality tasks or scan collection cards. No camera data is processed outside of the Game Solution.

Usage data for analysis

Google Firebase

Firebase is a platform developed by Google for creating mobile and web applications. When using the Game Solution, the Google Analytics services from Firebase are used provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 (“Google”).

Google Analytics from Firebase uses tracking mechanisms that allows it to analyze non-personal use of our Game Solution for the purposes of performance monitoring, error protocols and analysis of user behavior, e.g. which screens are viewed, which publications are opened and how many users are using the Game Solution. The purpose of the use of Firebase is to analyze the use of our Game Solution, regularly improve it and thereby operate it in a more cost-effective way.

Firebase collects information about your use of the Game Solution and transmits it to Google in Ireland or the USA where it is stored. The information is collected and transmitted to Firebase only in pseudonymised form, not linked to other user’s data.

Google will use the information referred to above to evaluate aggregated users’ use of our Game Solution (anonymously) and to provide additional services to us that relate to the use of apps.

Further information on Google Firebase and data protection can be found on “How Google uses information from sites or apps that use our services?” and on “Privacy and Security in Firebase”.

How can you contact us?

Any questions, complaints or claims regarding the Game Solution should be directed to: