Circle K forecourt sign
Circle K forecourt sign

FAQ's on Circle K

Will you still be running Cash for Clubs?

When will I get a Circle K fuel card?

Will you keep miles fuel?

When will I get a Circle K fuel card?

Will you be keeping the same fuel card?

Why is Topaz Energy changing its name to Circle K?

What will happen to my local Topaz?

Will there be healthy offerings?

Will any personnel change?

More FAQs

  • What is your vision for the Irish market?

    Circle K has a clear vision to become the “World’s Preferred Destination for Convenience and Fuel”. In Ireland, Circle K will fulfil this vision by making each customer visit to our sites as enjoyable as possible. Our mission is to “Make it Easy” for our customers.

  • What attracted Circle K to Topaz and to the Irish market?

    With an ambition to grow the geographic footprint of the Circle K brand, the Irish market was selected as being a strategic fit to strengthen the position of the brand in Western Europe. Circle K was attracted by the professionalism of the Irish team and their capacity to revolutionise the convenience and forecourt experience over the past decade by introducing the highest quality food and coffee options for people on the go.

  • Are staff on board with the rebrand?

    Yes – Staff across all Circle K sites and at the Dublin HQ have bought into and embraced the brand. This is strengthened by the presence of Irish Circle K internal ambassadors across the business, who will feature in upcoming TV advertisements.

  • What impact will the rebrand have on the business?

    Topaz (Circle K Ireland) is already the market leader in fuel and convenience retailing, and the rebrand to Circle K means the business is joining forces with an established international player in the forecourt retail space – meaning Circle K in Ireland can deliver a superior quality level of service and product to customers locally.

  • Will Circle K stores still accept Topaz fuel cards following rebrand?

    Yes, the existing Topaz fuel card is accepted at all Circle K locations in Ireland. It will also be accepted at Topaz (Circle K Ireland) locations during the rebrand. Gradually, new Circle K branded fuel cards will be introduced.

  • Can customers still purchase “Simply Great Coffee” at Circle K sites?

    Yes, the “Simply Great Coffee” brand will continue to be offered at sites across the country. For the Irish market, Circle K has developed a unique coffee blend to cater for the Irish coffee drinker.

  • What visible changes will customers notice?

    The current Topaz branded fuel canopy will be replaced with a Circle K canopy. The Re.Store brand will also be replaced with the Circle K brand.

  • What will happen to legacy brands such as Will there be any changes to our food offer? Can I still access healthy food on the go?

    Topaz will rebrand its Re.Store own-brand food and beverage range to the Circle K brand. However, Circle K will continue to offer customers a wide selection of high quality fresh food and deli options: salad pots, wraps, sandwiches, and our hot food concepts – Cantina, Pizza, fish and chips and Real Hot Dogs. Circle K will also look to further enhance its existing range with some exciting announcements in the coming year.

  • Will there be any impact on customers while Circle K stores are being rebranded nationally? Will there be closures?

    There will be no closures at Circle K sites throughout the country during the rebrand – the physical rebrand in each location will take place approximately five days and each store will remain open for the duration of the rebrand.

  • How many jobs are being created as part of the rebrand?

    Circle K will invest €55 million in Ireland over the next 24 months, creating 240 new jobs in the process. 240 jobs will be created across six different sites in five different counties.

    These include City North beside the M1 in Dublin, Junction 14 on the M8 in Fermoy, Cork, Goffs and Kilcullen in Kildare, Gorey in Wexford and Athlone in Co. Westmeath. 90 of these jobs will full time and 150 will be part time.

  • What is the timeline for the Circle K rebrand?

    From April 2018, over 420 Topaz sites throughout Ireland will rebrand to Circle K with this process expected to be completed over 18-24 months.

    The rebrands will be staggered throughout the country. Each site rebrand will take approximately five days.

  • Can you give a bit of background on Circle K and Couche-tard? Where did these brands originate? How are they linked?

    Couche-Tard is the leader in the Canadian convenience store industry It has a unique growth story from one store in 1980 to a top player in the industry with 15,700 sites globally throughout North America, Europe, Asia and the Middle East.

    In the United States, it is the largest independent convenience store operator in terms of the number of company-operated stores. In Europe, Couche-Tard is a prominent leader in convenience store and road transportation fuel retail in Scandinavian countries (Norway, Sweden and Denmark), Baltic countries (Estonia, Latvia and Lithuania), Poland, Russia – and now Ireland.
    Circle K’s story began in 1951 with the purchase of three ‘Kay’s Food Stores’ in El Paso, Texas (this is also where the ‘K’ in Circle K comes from!). During the next few decades, Circle K grew its retail network through a series of acquisitions, which were incorporated into the Circle K brand. By 1975, there were 1,000 Circle K stores across the U.S. In 1979, Circle K entered the international market when a licensing agreement established the first Circle K stores in Japan. The company’s growth continued and, by 1984, sales had reached $1 billion.

    In 1999, a franchise program was introduced to support operators looking to build a business with a leading convenience store brand. In 2003, Circle K was acquired by Canadian Group Alimentation Couche-Tard and has developed into a global brand represented in over 20 countries. In Ireland, the brand implemented will be Circle K.