Topaz (Circle K Ireland) launches miles fuel brand in Ireland, investing €26m

18/07/2017

New fuel offering miles can potentially save motorists up to €600 per year on their fuel costs

miles fuel brand launching in Ireland

Topaz (Circle K Ireland), Ireland’s largest fuel and convenience retailer, has unveiled its newmiles fuel brand in Ireland at an official launch event at its flagship service station at Junction 5 on the M9 Dublin/Waterford Road, Rathcrogue, Co. Carlow. In doing so, Topaz also announced an investment of €26m across its network of over 430 service stations over the next four years as part of the continued rollout of its new, superior fuel offering.

The €26m investment will cover implementation of the new miles brand with substantial investment in new pumps, forecourt renovation, and the upgrade and replacement of fuel tanks across the Topaz network in Ireland. The introduction of miles to the Irish market and overall level of investment will serve to build upon Topaz’s position as market leaders and ensure it stays ahead of its competitors.
In Ireland, miles has already been introduced in 90% of service stations, and is on target to be available at all service stations by August 2017.

miles is a next generation fuel that contains a unique blend of additives designed to take motorists up to 3% further – which can potentially save motorists up to €600 per year at the pump.

With miles, Topaz is currently the only retailer in the Republic of Ireland delivering quality additised fuel across all of its service stations. Its performance has been tested and verified by a third party independent research and development centre. All miles fuels are quality approved by AA Ireland which further confirms miles as a superior quality fuel.

Launched in Stockholm, Sweden in April 2013 by Circle K, the miles fuel brand has enjoyed tremendous success across Europe. It has been introduced in a total of seven countries so far – Norway, Sweden, Denmark, Latvia, Lithuania, Estonia, and Poland and will soon be available across a total of 2,374 stations Europe-wide.

Niall Anderton, Managing Director, Topaz (Circle K Ireland) spoke at the launch: “The official launch of our miles fuel brand represents a significant milestone in both our own development and expansion, and our integration with Circle K. miles is one of the core offerings of Circle K and we are very confident it will be successful in Ireland. We are very proud of the fact that miles is the only fuel brand in the country offering quality additised fuel to Irish motorists across all our service stations and we expect it to have significant benefits for consumers at the pump”. 

“This overall investment of €26million represents our commitment to delivering the very best quality products, and level of service for the benefit of our customers, in addition to building upon our established position of market leaders.”

Also present at today’s launch in Carlow was Jacob Schram, Group President, European Operations, Circle K who commented, “We are delighted to be here today to celebrate the arrival of miles in the Irish marketmiles has enjoyed unprecedented success in other markets across Europe and Irish consumers can rest assured of the quality of this product. In addition to fuel, there is a range of further exciting offerings to come from Circle K across our other core areas of food, coffee and car wash which consumers in Ireland can look forward to and expect the very best from. Overall, we are very much enjoying imparting the expertise of Circle K on the business here in Ireland and coupling this with the exceptional level of industry knowledge in existence here already.”

Topaz recently opened its new flagship service station at Junction 5 on the M9, Rathcrogue, Co. Carlow. The opening of Topaz Junction 5 M9 resulted in the creation of 115 jobs along with the introduction of three new food court offerings on the busy Dublin to Waterford road.

The innovative forecourt features a robust and varied retail and food court offering, including Topaz’s renowned healthy ‘food on the go’ offer – Re.Store, its latest Mexican street-food concept Cantina and a McDonald’s restaurant, as well as extensive self-service customer refreshment and coffee facilities.

For further information, please contact: 
Dan O’Neill/Teneo PSG – dan.oneill@teneopsg.com  – 00353 87123 2182
Rachel McFaul / Teneo PSG – rachel.mcfaul@teneopsg.com – 00353 85 782 7230

About Topaz (Circle K Ireland): 
Topaz, part of the global fuel and convenience store brand Circle K, is the leading fuel and convenience retailer in Ireland. Its retail network is made up of over 430 stations across the island of Ireland. Of these stations, over 160 are owned by Topaz and over 270 are owned by dealers. The company also operates a large commercial fuels business, with over 30 depots and three owned terminals across the country.
About miles 

miles is a next generation fuel that contains a unique blend of additives designed to take motorists up to 3% further. Its performance has been tested and verified by a third party independent research and development centre. All miles fuels are Quality Approved by AA Ireland – which further confirms miles as a superior quality fuel.

The main innovation with miles is a powerful new fuel additive, which can provide better economy on a tank of miles fuel when compared to standard fuels. This innovation comes with direct benefits to motorists; miles can clean and protect engines, enhance engine efficiency and improve reliability, and reduce harmful exhaust emissions.

Next Post:

Previous Post: