Topaz Launches New AdBlue Product


Topaz brand Diesel exhaust fluid now available across 340 sites

New own brand AdBlue product

Ireland’s largest fuel and convenience retailer Topaz, has today launched its exciting new own brand AdBlue product which is now available across its network of over 340 service stations.

Since the passing of EU legislation in 2005 which demanded most new road-vehicles built after 2005 be equipped with SCR technology (Selective Catalytic Reduction) to meet Euro 4, 5 and 6 standards, AdBlue fill points have been introduced to most new vehicles in Ireland including tractors in 2012 and new diesel cars just last year.
AdBlue, which is injected into the exhaust gases before they enter the atmosphere, helps reduce harmful emissions, while also reducing the cost of fuel for drivers. It is estimated that Euro 4 and Euro 5 vehicles equipped with SCR Technology obtain a fuel saving of approximately 5% (Euro 4) and 7% Euro (5).

The introduction of Topaz AdBlue to the network’s general lubricants product offering is the latest in a number of measures taken by Topaz in promoting fuel efficiency and awareness among consumers when it comes to choosing a preferred quality fuel supplier.

The Topaz AdBlue® 1.89L, which is available across the company-owned an dealer network at €12.99, is easy to use with a special fitting to fit most modern diesel cars. It is a no mess product thanks to a non-spill cap and is fully licensed and approved by major automotive manufacturers.

Recent research conducted by Topaz found 97% of the Irish public admit that they would like to reduce their impact on the environment by driving more efficiently, however, many are failing to take the simple measures to help them do so.*
Over a third of the survey’s respondents (38.5%) admitted to not even knowing which fuels are the most efficient and environmentally friendly and almost 1 in 10 regularly take a gamble on the quality of the fuel they purchase by not visiting a recognised and approved retailer.*

Speaking at the launch of Topaz AdBlue, Jack Condon, Lubricants Manager at Topaz said: “Many of our customers driving new diesel cars do not realise that their vehicles require this product. To meet the latest Euro 6 emission limits most modern diesel engines will have a separate tank requiring this product and with the launch of Topaz AdBlue we are providing a solution which our customers will need while also trying to educate our customers to the dangers of running out of AdBlue. If a driver chooses to ignore the AdBlue warning light on their dashboard their car will slow down and ultimately stop when it runs out of AdBlue. To develop this product we worked in line with car manufacturers to deliver an off the shelf approved product which comes in a spill proof bottle and with a fill nozzle that makes topping up simple for our customers. Our Topaz Adblue also complements our Topaz Quality Fuels in that SCR technology also helps increase fuel economy and further assists in reducing fuel emissions.”

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*The Topaz Fuel study was taken in September 2015 by 3,794 Irish road users (1,480 male and 2,314 female)

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