Almost a quarter of Irish people fly solo when choosing a car seat for their child!
New Topaz research reveals Irelands priorities for keeping kids safe on the road
Topaz, Irelands largest fuel and convenience retailer, has today revealed the results of a new survey exposing what Irish parents really think when it comes to choosing the right car seat for their child.
Todays survey results launch coincides with the announcement that Topaz are teaming up with Mothercare Ireland to give their customers the opportunity to avail of an expert car fitting service FREE of charge. The initiative will kick off this Friday 5th August at the Topaz Taney Road, Goatstown in Dublin and will be visiting selected sites until the 28th of August. Topaz are calling on their customers nationwide to check if their childs car seat is the right fit with Mothercare Irelands fitting experts, wholl be providing their top tips on saying yes to the perfect car seat.
The findings from the first ever Topaz Check It Fits survey has revealed some very interesting facts when it comes to parents and families mindset when it comes to purchasing and fitting a childs car seat.
To be sure – or not to be sure!
A key topic that split respondents was whether they can truly say they feel car seat confident. When asked if they were sure if they knew how to fit a car seat correctly, 29% of those surveyed admitted that while they feel they would be able to give it a go, they wouldnt know for sure if they have fitted the seat correctly.
Just over half of us on the other hand would feel were experts at fitting a car seat and 6% wouldnt even know where to start! Thats not all – just under 40% of us feel they would need to be guided by a store assistant in purchasing a car seat thats the perfect fit.
Making a car seat choice thats as good as new
The survey findings further solidify that its a family affair thats firmly in Irelands driving seat. 28% of respondents noted that it would be Mum who would be the main driver for a family journey with 68% of us driving our Dads to take the steering wheel on a family road trip. Sometimes all it takes is a little teamwork to drive the right decision, with three quarters of Irish parents making that crucial call together on what car seat to buy for their child.
27% would accept nothing less than the latest car seat product on the market and perhaps its unsurprising then that only 5% would choose style over substance when purchasing a car seat for their newborn.
Now its time to Check It Fits with Topaz and Mothercare Ireland!
Throughout the month of August, Topaz and Mothercare Ireland will be embarking on a journey to help Irish motorists ensure their childs safety with the rollout of the Check it Fits campaign. The Check It Fits roadshow will be touring the country over the coming weeks and encouraging the nation to check your childs car seat is the right fit before taking it on the road.
Details of the full rollout will be announced by Topaz Energy on Facebook as the Check It Fitsroadshow comes to a forecourt near you, with Mothercare Irelands car fitting experts on hand to make sure your car seat is good to go.
Marketing Director of Mothercare Ireland, Laura Ward said: I am delighted to be at Topaz City Avenue today to announce that were teaming up with Topaz and taking our Check It Fits activations back on the road. Like parents across the country, safety is a priority for us and were asking customers across the Topaz and Re.Store network to join us at selected forecourts nationwide and check if your childs car seat is the right fit for your vehicle.
We hope that the results of this survey will encourage people nationwide to take some time out and spend just a few minutes with our car fitting experts in their local Topaz this August before taking their brand new seat for a spin.
MJ Tierney, Topaz Brand Manager said: Were delighted to partner with Mothercare Ireland as they continue to provide this invaluable car fitting service to families across the country free of charge. Whether youre fitting a car seat for the very first time or youre a rookie at the seat fitting game like myself, each seat fits differently and its crucially important for child safety to ensure that your car seat is fitted correctly.
Its a fantastic opportunity for Topaz to partner with a fantastic brand like Mothercare to bring the Check It Fits campaign directly to our customers, demonstrating our ongoing commitment to local communities by offering vital services at forecourts nationwide.